Bar Belge takes a bold stance by investing strongly in white beer.

Bar Belge takes a bold stance by investing strongly in white beer.

White beer has been brewed in Belgium since the 16th century. With its fresh and fruity features, it has always been a popular staple on Belgian’s pavement cafés. Its smooth taste and unique finish make it a versatile and easily accessible drink for the young and old. At the same time, beer lovers praise its distinct character.

Exploring the boundaries of beer brewing

Bearing that rich tradition in mind, Bar Belge launched its own tribute to our Belgian wheat beer history. Bar Blanche expertly reconciles old and new by combining white beer‘s classic elements - a full malt flavour with a refreshing hint and a spicy finish - witha global edge. To do just that, Bar Blanche's brewers did not revert to classic lemon or apple peels but eyed the other side of the world and discovered the perfect companion in the rare Japanese citrus fruit yuzu. This citrus fruit is widely used in Japanese cuisine because of its unique flavour profile, which lies somewhere between lime and grapefruit. Combining this exotic ingredient with the familiar Belgian white beer tradition is a great way to explore the boundaries of beer brewing. Result? A unique wheat beer boasting just a little extra pizzazz.

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"Yuzu just provides that perfect touch of acidity. I wouldn't hesitate a second to put a Bar Blanche right next to a fine glass of white wine." - Wouter Castelyn, co-founder of Bar Belge

An exceptional palette of flavours

Bar Blanche is a taste sensation and goes down so easily. While it is slightly heavier than an average white beer, it does have the same traditional freshness that white beer is known for. Bar Blanche merges old and new, tradition and innovation and is presented in a contemporary and exclusive way. As a widely appreciated perfect aperitif or terrace beer and in spite of its recent creation, Bar Blanche quickly raked up awards with its silver medal in the Brussels Beer Challengeand gold medal at Gilbert & Gaillard.

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Bar Belge takes a bold stance by investing strongly in white beer.

Set to make a lasting impression

Recent surveys predict that in the coming years the consumption of white beer will grow substantially in light of an ever increasing trend to drink less but better. Combined with raving reviews, it should come as no surprise that consumers far and wide are eagerly awaiting the arrival of Bar Blanche on their shelves. Clearly a favourite in the making for both white beer lovers and the average foodies on Belgian’s famous pavement terraces. With its floral bouquet, spicy finish and distinctive freshness.

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Bar Belge takes a bold stance by investing strongly in white beer.

Eager to start selling Bar Blanche in your own business

Bar Belge takes a bold stance by investing strongly in white beer.

Belgian White

The new white

Alc.
5,8%
Vol

The rich, malty taste will delight any wheat beer aficionado. Attentive sippers will taste a salty hint and a fresh touch, coming from the rare Japanese citrus fruit yuzu.

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