The real IPA
Hodgson’s had diligently tailored their beer - a refreshing October ale - to suit the needs of the Indian market. For those that are unfamiliar with October Ale; it’s a variation of holding beer, noted for being pale, well-hopped and cellared for roughly two years after brewing. Hodgson`s October ale was crisp, light and refreshing: perfect for the humid climate of India. Their efforts paid off, and before long they held a near monopoly on export beers to India.
It was only with Hodgson’s decline that the first IPA came to be. A dispute between the East India Company and Hodgson`s in the earlier half of the 18th century gave brewers in Burton-upon-Trent the opportunity to create their own version of Hodgson`s export beer. This new ale contained more hops and was drier and more bitter than October Ale. It is said to have an even more delicious flavour and a crisper, more refreshing edge when chilled than Hodgson`s October ale.
It proved hugely popular in India, breaking Hodgson`s stranglehold on the market.
Soon, these export beers were sold locally in the UK as well, targeting families returning to the home from India. That’s how this new ale gained its name: India Pale Ale.
IPA was a huge success on the home islands, and for a moment, IPA became Britain’s drink of choice. However, with the turn of the century and the birth of refrigeration technology, beer lovers world-wide tuned to Lager and IPA fell largely out of fashion.